You are here: Home > Resources > Usability Resources > Usability Benefits
Benefits of Usability Testing
Through defined web site usability testing, usability testing can benefit your company.How usability testing can help your company
- Discover new potential markets and develop competitive barriers;
- Understand the strengths and weaknesses of your website;
- Understand how your customers really use your website;
- Discover how to improve the navigation on your website;
- Choose the right online strategy and target your customers;
- Develop the best navigation and content grouping for your web site;
- Choose the best prototype for your next web site redesign;
- Discover the problems with your site that drive customers away;
- Improve customer satisfaction, loyalty and retention through providing a good user experience.
Usability-simply defined!
As with many things in life, if we have a good user experience with a company, for example, buying a fresh pastry from a bakery, we will tell others and recommend it. If the pastry is stale, we are more like to tell people about the negative experience.
Good web site usability in a website can and should go unnoticed but bad usability on a site is painfully evident. Click on the why consider usability testing link to find out why usability should be considered.
Case Study Extract
"
Their depth of knowledge and understanding of accessibility issues, coupled
with a pro-active approach has ensured that we have received excellent
consultancy services " Andrew Hermon, O2 UK »
click here for full O2 case study ...|