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Natural Search Engine Optimisation and Pay Per Click Search Engine
Although Pay Per Click (PPC) has made online advertising expenditure relatively transparent (you know exactly how much you need to pay to get a certain position and is relatively easy to track), Pay Per Click (PPC) is becoming very costly as keyword prices are spiralling upwards and accusations of click fraud has meant that many companies are paying for clicks that are not generated by genuine customers, but by competitors or affiliates.
The Problem with Pay Per Click Search Engines
Whilst Pay Per Click's are a relatively new phenomenon, recent research has shown that, on average, the top two 'natural' search engine listings usually receive around 50% of the clicks on a search results page. The average click through for Pay Per Click advertisements is around 2%.
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Case Study Extract
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Their depth of knowledge and understanding of accessibility issues, coupled
with a pro-active approach has ensured that we have received excellent
consultancy services " Andrew Hermon, O2 UK
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