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How the Search Engine Market has Changed
Over the last number of years, the online market has dramatically changed. With an exponential increase in the number of web users online, many companies have quickly come to see investment in search engine optimisation as a key foundation in their online marketing strategy.
The Growth of Pay Per Click Search Engines
This in turn has seen search engines such as Google and Yahoo capitalise on their position and have introduced Pay Per Click (PPC) advertising services, whereby a company can bid for search terms to appear in a desired position within the results.
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Case Study Extract
"
Their depth of knowledge and understanding of accessibility issues, coupled
with a pro-active approach has ensured that we have received excellent
consultancy services " Andrew Hermon, O2 UK
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