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Search Engine Optimisation - Facts and Figures

  • It is claimed that over 30,000 search engines exist across the web, however it is the top 10 search engines and directories that are used by over 95% of web users.
  • Approximately 50% of online purchases are preceded by research on a search engine.[DoubleClick / Performics / comScore, "Search Before the Purchase", March 2005]
  • 84.8% of users found sites through search. [GVU, 10th User Survey, 2004, US data]
  • 85.7% searched with intent to buy.[abid]

Why is Search Engine Optimisation Important?

Search engines and directories are the number one tool for delivering targeted traffic to a website. They are also the most cost-effective method of promotion with the best conversion rate of any advertising medium.