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Campaigner ROI Management and Tracking

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No successful search engine marketing campaign can be properly monitored without being able to track user behaviour on your website.

One of the key features of Campaigner is the ROI Management and tracking module enables clients to track all users from point of entry to a site through to an event such as a purchase, e-mail contact or sign-up. Want to learn more about our Campaigner Bid Management Tool- then sign-up for a free 21 day test account.

Campaigner is a return on investment ROI tracking solution. It allows for full real-time return on investment tracking with sophisticated reports available on products sales analysis via PPC Engines, other referrers and the keyword phrases used.

Why ROI Tracking is Needed

Every visitor to your website has arrived there at a cost! That cost may be from banner advertising, e-mail marketing, search engine marketing or from off-line promotions.

A successful business needs to ensure that the profit achieved from a campaign significantly exceeds the expenditure.

Campaigner provides webmasters with the ability to do this simply and efficiently - with no need to analyse complicated system log files or spend hours applying complex tracking codes.

How Campaigner Bid Management and Tracking can accurately assess Return on Investment (ROI)

Campaigner allows for full real-time return on investment tracking with sophisticated reports available on products sales analysis via PPC Engines, other referrers and keywords used.

The high level of detail available for analysis allows for full tracking of visitor acquisition costs and enables the cost effectiveness of a website and search marketing campaign to be reviewed on a daily basis.

Detailed reporting is available for Keywords, Referrals, Sales, Visitor Behaviour, Search Engines, Event Activities, User Activity as well as other logging capabilities. All reports are presented in an easy to use interface, allowing you to quickly display the analysis you need in the format you require.

Campaigner is designed for both small and large organisations. You can define the level of detail you wish to have reported and the format you want to see it in.

Features of Campaigner ROI Management

Common reports can include information such as:

• Average cost per sale over nominated periods
• Average cost per visitor for specific terms or campaigns
• Total campaign costs
• Total number of conversions per campaign
• Percentage of visitors result in a conversion
• Which campaigns or terms result in the best or worse conversions and produce the best or worse revenue streams
• Average sales value of a campaign
• Total sales value of a campaign

Types of Reports Available

• Keyword reports
• Referral reports
• Sales reports
• Visitor Behaviour reports
• Search Engine reports
• Events reports
• User Activity reports
• Log reports

Why Consider Elemental Creative Ltd?

Elemental Creative Ltd has been implementing best practise online marketing services since 2002, for a wide range of companies. Our proven track record of success speaks for itself and we are proud of the reputation that we have built- click here for free bid management software trial

Contact us

Contact us by phone on UK / NI: 028 82246626 or ROI / Europe: 048 82246626 or by e-mail at ppc@elementalcreative.co.uk or complete our free trial registration form.

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