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Campaigner PPC Bid Management Tracking and Analysis for Agencies

With Campaigner PPC Bid Management Software, develop lucrative revenue streams for your company:

Easy Customisation for Agencies

If required, the Campaigner products can be white labelled, to allow an agency to brand individual products in their own inhouse style and / or can be customised according to individual needs and requirements.
In addition to this, agencies can set up client interfaces to allow clients to see only the information the agency wants them to see, in the format they want them to see it in!

Revenue Streams

Campaigner Bid Management provides cost effective bid management and ROI/ CPA tracking services. Because of this, there is much opportunity for agencies to develop lucrative revenue streams. These revenue streams can be developed in three ways:

1- Monthly Fee

The pricing model provides opportunities to develop revenue streams through the monthly fee as well as the "additional charge per action". NB: An agency can add as many clients to their account and will only be billed for the band that they are using. The agency may charge clients separately for the range of bands.

Current Pricing Model

Bid Management Software Prices UK and Northern Ireland

Price Bands	Minimum Monthly Fee	Allowable Actions Per Month	Additional Charge Per Action
ST1.	£ 75	100,000	£ 0.00100
ST2.	£ 300	500,000	£ 0.00075
ST3.	£ 750	1,200,000	£ 0.00060
ST4.	£ 1,000	2,000,000	£ 0.00050
ST5.	£ 2,000	5,000,000	£ 0.000375

 

Bid Management Software Prices Republic of Ireland and Europe

Price Bands	Minimum Monthly Fee	Allowable Actions Per Month	Additional Charge Per Action
ST1.	€ 75	75,000	€ 0.00150
ST2.	€ 300	300,000	€ 0.000112
ST3.	€ 750	835,000	€ 0.00090
ST4.	€ 1,000	1,300,000	€ 0.00075
ST5.	€ 2,000	3,300,000	€ 0.000562

 

2- Automatically Adding Management Fee to Pay Per Clicks

The Campaigner Bid Management Suite provides agencies with the ability to automatically add on a management fee to any pay per click campaigns being run.
For an agency, this means that all billing to their clients will automatically include a management fee in the PPC costs.
Example: Client A is running a PPC campaign for £5000 per month. In billing Client A, the agency must separately add their management fee to the total to be billed. With Campaigner Bid Management, this facility is built in. An agency can bill out for £5000 but this will include management fee or fee will be added on to each pay per click.

3- Charging for Individual Reports

With the wealth of information available through Campaigner Bid Management, agencies can develop lucrative revenue stream through the reporting facilities available within campaigner.
Reports Available Include (full break down in separate document Reports Breakdown):

Keywords Events Report - This report consolidates keywords and events statistics.

PPC Account Events Report - This report consolidates PPC accounts and events statistics.

PPC Acquisitions Report - This report shows the Order Acquisition Gap (OAG) and Order Acquisition Ratio (OAR) in relation to the PPC Accounts.
OAG is a marketing efficiency measure which represents the value of the mismatch between the visitors you are generating and the visitors you are converting.

PPC Keywords Report - This report shows keyword statistics managed in PPC accounts.

PPC ROI Report - This report shows a measure of how well your campaigns are utilising the money being allocated to them. (ROI = Contribution per Order / Cost Per Order).

The Contribution per Order (CPO) is the incremental net cash your campaign has generated on the average order available, to pay salaries, rent and other fixed costs.

Basic Sales Values - This report shows the number of sales per visit and the number of sales per visitor in relation to events. The total number of events is shown as well as the total sum event value and the average sum value.

Customers Report - This report shows the number of customer sales in relation to each event. Also displayed is the customer conversion rate, the value of new customer sales per visit and the new customer conversion rate.

Conversions Report - This report is designed to show the conversion rate for particular events as well as the conversion rate per visitor.

Repeat Orders - This report shows the repeat order rate in relation to events that take place. The customer retention rate is also shown as a percentage.

SE Words Events Report - This report collates statistics for both keywords and events from all search methods, both paid and non paid.

SE Events Report - This report collates statistics from both search systems and events from all search methods, both paid and non paid.

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Contact Us

To activate your trial, fill in our registration form or contact us by phone on UK / NI: 028 82246626 or ROI / Europe: 048 82246626 or by e-mail at ppc@elementalcreative.co.uk

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