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Search Engine and Web Copywriting

How do you ensure that your message is seamlessly communicated to users of your website? Is it enough to think that the copy you use in brochures and marketing literature can have the same effect online?

Writing for the web is different than other mediums. Good web copy is essential if you need your online customers to know what you sell and what it can do for them.

Copywriting for the web is simple then, isn't it?

Well not exactly! Web users are pro-active. If they do not find what they need on your website, they leave. Web users are also very savvy when it comes to marketing speak and business hype and can easily decipher good and bad information.

It is well documented that web users do not read information but scan, so it is imperative that a website should do everything it can to get its message across to the web user, quickly and succinctly.

How do I make a website's content interesting?

There are many ways you can make a website more appealing without having to resort to the whistles and bells of graphics and animated gifs.

• Formatting the text on a page can often break up large chunks of information, so remember to vary content by using bulleting, numbering, emboldened text, text colour,etc to make important information stand out;
• Also consider the length of paragraphs- break up information into digestible pieces of information;
• Make your content stand out to the human eye- remember web users don't read web sites they scan them, so make important facts or sections stand out;
• Web users are sceptical. With so much negative publicity about the dangers of shopping on the web, web users actively look for signs to warn them that they should not use a website. It is important to address their concerns in the content of the website;
• Make sure that the content of your website can be read in 'lay person' terms. Content should be easily digestible on the first reading;
• Make the 'voice' of your website be friendly, clear and unpatronising.

And don't forget the search engines! It is not just people who read websites, so do search engines! Search engines such as Google and Yahoo use automated software known as spiders to read the content of your website. Depending on how the content is written, search engines will rank the information in accordance to their own specifications.

Why Consider Elemental Creative Ltd?

Elemental Creative Ltd has been implementing best practice Copywriting services since 2002, for a wide range of companies. Our proven track record of success speaks for itself and we are proud of the reputation that we have built.

Contact Us Now

Contact us by phone on UK / NI: 028 90 297093 or ROI / Europe: 048 90 297093 or by e-mail at info@elementalcreative.co.uk

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