Elemental Creative Newsletter July 2006

Welcome to our summer newsletter, which contains information on what's new within Elemental Creative, accessibility, usability and search engine news and useful links!

In April we ran a successful week of workshops in Warsaw that were attended by a number of Polish companies such as Vision Express, Prince of Wales Business Leaders Forum Poland, British Council, Palace of Culture and Science and the Polish Tourist Organisation.

More recently, we have become official distributor for Campaigner Bid Management - which provides PPC Bid Management analysis and ROI tracking- more below on free trial!

Oh, and in that time we have managed to develop a new website- so any feedback good or bad, is appreciated:)

The Team at Elemental Creative Ltd

In this edition:

Campaigner PPC Bid Management Software.
Useful Industry Information.
Useful Web Links.

Campaigner Software - Free Trial

The Campaigner PPC Bid Management services for pay per click search engines has been designed for UK, European and International SEM agencies. The tool covers major search engines worldwide including Overture, Miva and Google AdWords.
Campaigner provides full control, management and reporting on traffic from all online sources, including banner adds, email campaigns to PPC and natural listings
As part of our introductory package, we are offering a 21-day FREE trial- which can be signed up to by clicking on the following link - http://www.elementalcreative.co.uk/products/trial.html

Useful Industry Information

Why Are B2B Websites So User-Unfriendly?

Business-to-business websites provide a less-fulfilling user experience than business-to-consumer sites, according to Nielsen Norman Group's first B2B Website Usability report. Those using B2B sites accomplish what they set out to do only 58 percent of the time, compared with 66 percent for B2C e-commerce sites.
"Most b-to-b sites are stuck in the 1990s in their attitude toward user experience," Jakob Nielsen, cofounder and principal of Nielsen Norman is quoted by BtoB Online as saying. "By still designing for themselves rather than for their customers, they place serious barriers in the way of prospects who use the Web to discover companies to put on their short lists."

Lack of pricing information tends to be a major problem for B2B sites as well. Users in the study listed price as a type of information that most matters, yet it's where B2B sites are most lacking, according to the report.

Dot-Coms Surge to Lead Display Ad Growth

Internet display advertising experienced a 19.4 percent growth in the first quarter this year with revenues of $2.31 billion. The increase helps bolster an otherwise disappointing 5.2 percent increase on total advertising reported by TNS Media Intelligence.
http://www.clickz.com/news/article.php/3610506

User experience is key in Web 2.0 world

Converging technologies are creating an ever-more joined up world for the consumer, but without an engaging experience, its all for nothing. To read full article, go to http://www.netimperative.com/2006/07/10/Web20_lightmaker

Useful Web Links

File Boss

Provides the tools to rename 1,000's of files and folders, replicate a tree structure without its files, copy a group of files with graceful error recovery and many other file related tasks:

http://www.theutilityfactory.com

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