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Website Usability Testing- UK Trace / www.UKtrace.uk
Elemental Creative Ltd was responsible for performing a usability study with user analysis on the business website UK Trace.
UKTrace initially contacted Elemental Creative Ltd because the conversion rate for their website was very low, considering the significant web traffic it received.
Results
Elemental Creative Ltd manually measured the UKTrace website against a set of defined and recognised usability guidelines (also known as heuristics), based on those devised by leading usability expert, Jacob Nielson.
In addition to this, Elemental Creative Ltd carried out user task studies, performed by 4 real website users, which uncovered usability issues that had have been obscured or missed out using other evaluation techniques. Assessed over a number of tasks, the user task analysis provided real feedback on how the UK Trace website was used by real users.
The information from the user studies was compiled and analysed and findings were gathered in an in-depth but easy to read report, that provided recommendations on how to increase the website's effectiveness and return on investment.
Company Testimonial
"We found the usability report to be very in-depth and thorough, yet easy to understand and well presented. The resulting report also made a wide range of recommendations that covered all aspects of our online presence and is currently the basis of a website re-design.
Overall, we are very pleased with the high level of professional services provided and would recommend Elemental Creative Ltd without hesitation."
What our Usability Testing Services will do.
Our expert usability services will help discover new markets and develop competitive barriers; understand the strengths and weaknesses of your website; discover how to improve the navigation on your website as well as improve customer satisfaction, loyalty and retention...Read all usability case studies
At Elemental Creative we only use state-of-the-art technology in our fully fitted usability lab to ensure that our testing is easier, faster, and more reliable- as well as cost effective. Click here for facilities.
Contact Us Now and Get Usable!
Contact us by phone on UK / NI: 028 89561900 or ROI / Europe: 048 89561900 or by e-mail at usability@elementalcreative.co.uk
Case Study Extract
"
Their depth of knowledge and understanding of accessibility issues, coupled
with a pro-active approach has ensured that we have received excellent
consultancy services " Andrew Hermon, O2 UK
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